The market has revived, and music has become the voice of our freedom. SPILNA explores the industry's journey from the fatal year of 2022 to future global trends and international exports.
The SPILNA association was created to unite the music market and give it strength: to change the rules, defend industry interests, and promote Ukrainian music on the world stage. We are only at the beginning of a long journey, but our potential is colossal.
Revival After the Storm
2022 was a fatal year for every Ukrainian. However, after every storm, the sun comes out. Ukrainian music has spread its wings and become the voice of our freedom. Today, it is heard in charts, on the radio, and in global playlists. It unites us and tells the world every day: "we are, we are strong, we create."
The market is gradually reviving, artists are receiving more attention, but at the same time, competition has increased. The financial flow in the industry is gaining momentum, but without a stable infrastructure, it remains difficult for talents to scale their careers.
Where Are We Going?
We are not yet at the epicenter of global trends, but we are moving confidently in that direction. In order for Ukrainian music to be felt as powerfully in every corner of the world as it is here at home, we need to:
- Ensure Stability: Transparent royalty collection and payment must become the norm.
- Protect Creativity: Effective copyright protection is the foundation of the market.
- Expand Horizons: International collaborations and joint projects with global players.
- Invest in Export: Targeted promotion of Ukrainian content abroad.
Strength in Unity
SPILNA is working to ensure the voice of the music industry is heard. We believe that through joint efforts, we can build a transparent, strong, and profitable market that becomes part of the global music ecosystem. Our music is our strength, and we will do everything to make it sound loud across the world.