The pomitni label is launching an online course for artists, managers and PR specialists. 17 lectures, DOROFEEVA case studies, starting 17 November.
The label pomitni, a member of SPILNA, is launching an online course called "Promoting Music Projects by pomitni" on the Skvot education platform. The first class is on 17 November. The course is for people who want to build an artist's career as a system. It draws on the team's real work with DOROFEEVA, OTOY, KAZHANNA, Phil It, KLER and other artists.
What the course covers
There are 17 lectures. Students start with how the music market works and how the main development models differ: going it alone, working with a production company or signing to a label. Then the course moves on to positioning, releases, PR, social media, rights, live shows, brand partnerships and how an artist earns money.
The first lectures are given by Iryna Horova, founder and CEO of pomitni. After that, the label's own specialists teach the parts they handle every day: distribution, publishing, PR, social media, creative, sales, finance and legal. The guest lecturers are music journalist Yuliia Tkachuk (Suspilne Kultura) and Marianna Tanska, project manager at Na yii osnovi.
Classes go through real release campaigns, including the roll-in and roll-out for a DOROFEEVA release. Students can practise on their own project or with pomitni artists, and they get templates for a budget, P&L, content plan, pitching and a release campaign.
What students finish with
At the end, each student presents an artist promotion strategy, a plan and budget for the next release, and a roadmap for the next 3–12 months. The five best students will visit the label and take part in a Q&A session with the pomitni team.
Who it is for
The course is aimed at musicians and bands who handle their own management, releases and promotion. It also suits music managers, and PR, marketing and brand managers who want to work in music.
How to join
The course runs online and the first class is on 17 November. The programme, the full list of lecturers and registration are on the course page on Skvot.
About pomitni
pomitni has worked since 2023 on a 360° model, from distribution and publishing to PR, booking and legal support. Its artists include DOROFEEVA, OTOY, KAZHANNA and NAZVA, and their music has more than 1 billion streams. In 2025 the label signed more than 30 advertising contracts, including with Puma, Samsung and Visa. pomitni is on Forbes Ukraine's list of 250 promising companies and has won awards at Muzvar and YUNA.
About Skvot
Skvot is an online school for the creative industries. It runs courses in advertising, media, film and art, from foundation courses to author courses built together with practitioners in each field. "Promoting Music Projects" is a joint course by Skvot and the pomitni team.