Analyzing music monetization issues in Ukraine: from outdated legislation to unlicensed use of tracks by businesses. What needs to change for artists to receive fair compensation.
Today, Ukrainian musicians often do not receive fair compensation for their work. Although Ukrainian content dominates the charts, the monetization system remains inefficient. The SPILNA association analyzes the key barriers hindering market development.
6 Main Obstacles to Creator Income
We have identified six critical problems that require immediate resolution:
1. Lack of stable market infrastructure.
2. Consequences of war and the pandemic: loss of venues, property, impact of mobilization, and personnel migration.
3. Insufficient market funding.
4. Issues with legislative regulation of copyright.
5. Lack of transparency in Collective Management Organizations (CMOs).
6. Low education level among specialists regarding their rights and obligations.
Business Must Pay for Music
One of the biggest problems is the unlicensed use of content. Cafes, shops, malls, fitness clubs, and even TV stations often use music without proper licensing. This is a direct hit to the pockets of authors and artists. Every business must understand: legal music is an investment in the country's culture.
What Needs to Change?
For music to start generating profit, we must act systematically:
- Update Legislation: Introduce changes to the Law on Copyright and Related Rights.
- Digitize Processes: Implement digital databases of works and transparent royalty collection and payment tools.
- Make CMOs Transparent: Ensure clear reporting and accountability to the industry.
- Optimize Taxes: Reduce the tax burden on artists and music market participants.
- Educate: Increase awareness among both creators and businesses regarding market rules.
Music as a Full-Fledged Part of the Economy
Our goal is to make the industry professional and strong. Once the system operates transparently, we will see more royalty payments, better reporting, and new export opportunities. Ukrainian music must not only be heard but also become a successful business.
Join the SPILNA community, which is changing the rules of the game. Support the change — tell others about it!